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The My Media Group, the French leader in performance marketing, has acquired 100% of the capital of Synodiance, one of the leaders in SEO (consulting in organic search) in France.
Synodiance has a gross margin of over 4 million euros and has a team of over 40 collaborators in Paris and Nantes. In its 14 years of existence, the agency has become one of the leading SEO agencies in France.
This acquisition is a strategic one for the My Media Group. Indeed, the Group already has top level expertise in the field of SEO with its existing agency, Search Foresight. The agency, founded in 2012, is currently headed by Philippe Yonnet, one of the best experts in the field in Europe.
Search Foresight now has an even more unique offering in the digital market. The agency provides expert consultants in Search Marketing, but it also builds efficient and durable search strategies. It can also help them deploy the necessary technical solutions as well as implement the appropriate means and organisation to deliver results.
The new entity built from these two leaders, renamed Search Foresight, counts over 30% of the top 50 French websites among its clients, has a gross margin of 7 million euros and a staff of over 60 experts, becoming the uncontested leader of SEO in France. Philippe Yonnet will head the new structure.
With this acquisition, the My Media Group is continuing its strong growth and is announcing an expected 20 million euro gross margin for 2016, with a total staff of over 130 people.
« Synodiance shares our values; we place innovation, excellence, quality of service and the client relationship at the heart of our work » according to Anthony Ravau, Founding President of the My Media Group.
My Media Group
Founded in 2005 by Anthony Ravau and David Ringrave, the My Media Group is a communications group specialised in performance marketing. The group is composed of 5 agency leaders in their respective fields.
– My Media – the leading French independent media agency
– Search Foresight – the leading SEO agency in France
– Eggs – an advertising agency
– Geovista – the specialised agency in local media buying local
– ROIK – a media agency
The My Media Group counts over 130 employees and plans to reach a gross margin of 20 million euros in 2016. My Media, ROIK and Geovista manage over 1 billion euros in gross investments each year.
Website : www.mymedia.fr
Founded in 1999 by Christophe Rozuel, the Synodiance, which accompanies brands and key accounts in their organic search strategies. The team is made up of over 40 experts split over two sites in France (Paris and Nantes). In 2015, Synodiance made over 4 million euros in gross margin.
Website : www.synodiance.com
My Media Group : Noémie Diaz de Cerio, Angélique de Barros – Tel : + 33(0)18.104.22.168.41 – email@example.com