Our company’s health is conditioned on delivering results.
Zalando continues its crazy growth
In December 2010, this e-merchant chose My Media to break into the French market. In year 1, My Media’s DRTV strategy rapidly raised its profile (85% of aided recall within one year). In year 2, the ROI based campaigns were backed up by sponsorship of “The Voice” on TF1.
By spring 2012, after only 15 months of existence, Zalando overtook Sarenza, launched in 2006, even though their competitor had invested almost twice as much in advertising. Since then, the site has been attracting around 5 million unique visitors per month, versus scarcely more than 3 million for Sarenza and 2.9 million for Spartoo (Source: MNR).
The site offers more than 150,000 product references, thus satisfying its female visitors, its core target. With 1.15 billion euros of sales worldwide and an annual growth of 125%, Zalando turned over more than 200 million euros in France en 2012 and boasts more than 10 million customers in Europe.