Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 25 – 2016
EVEN SHORTER THAN FIVE TO SEVEN
The daily talk show did not find its audience, with only a 9% share from 17h to 18h, forcing TF1 to cut the program hosted by Arthur earlier than expected. The last episode will air on Friday, July 1st instead of the 8th. Will TF1 find the right fit for its pre-access?
LET’S BET ON FOOTBALL… RATINGS: A RECAP OF THE 1st WEEK
The Euro 2016 started a little over a week ago: between bad weather and an uneasy social climate, it wasn’t the usual atmosphere surrounding the start of a World Cup or Euro… But when looking at the ratings it does seem that football has set its rythm on French life:
THE TRANSFER SEASON STARTS FOR RADIO
After the many movements on TV, there is also some news for radio stations, which are also impacted by the arrival of the French presidential election next spring. At RTL, the 7h50 political interview goes to the chief political editor Elizabeth Martichoux, replacing Olivier Mazerolle, who will nonetheless be staying at the station to host the “Grand Jury RTL” live on Sunday at noon. On Europe 1, Jean-Michel Apathie should, according to Télérama, leave « Europe 1 Midi », with the 12h-14h timeslot going most likely to Maxime Switek and Anne Roumanoff, who would be coming back on air after leaving suddenly in 2014.
Digital & Business
AMAZON PRIME NOW : RIGHT NOW IN PARIS
After the US, the UK and Italy, Amazon launched its 1h express delivery service, dubbed Prime Now, on Thursday, June 16th in Paris, reserved for Amazon Premium members. The deal: for a minimum basket of 20€, 1h delivery costs 5.90€, while 2h delivery costs… nothing! The service is available 7 days a week from 8h to 22h. With this move, Amazon is flexing its muscles, especially on the food and produce market, which it started in September 2015. To find out more, click here.
THE 26.2 BILLION DOLLAR ACQUISITION: MICROSOFT SWALLOWS LINKEDIN
In a transaction worthy of the web’s early bubble years, Microsoft announced last week that it was acquiring LinkedIn for $26 bn! The acquisition is strategic for Microsoft’s move from office software to become even more unavoidable in the B2B world by adding the professional social network, and especially its trove of data, to its services. Check out LinkedIn CEO Jeff Weiner and Microsoft CEO Satya Nadella on the operation here.
LA REDOUTE INTERIEUR LAUNCHES A COLLABORATION WITH PINTEREST
Getting inspired and communicating with pictures is what makes us addicted to Instagram (the 3rd social network in the world with 400 million users in August 2015) or Pinterest (100 million users in August 2015, 9th place). For certain subjects, like cooking or decoration, these networks are particularly useful… La Redoute Intérieurs (the home decoration arm of La Redoute) got that and is proposing a collection following a collaboration with Pinterest, where after a challenge to create a mood board using products from La Redoute Intérieurs, the winning Pinterest user got the chance to create a capsule collection.
GOLD LIONS 2016, AND THE NOMINEES ARE…
The Cannes Lions run from June 18th to 25th. Three categories (innovation, entertainment and health) will bring together the ideas from creatives, communication and advertising from around the world. The yearly get-together is also an opportunity to see many conferences, giving a week of brainstorming on all things advertising. For all things Lions, click here, and you can even bet on the winners here, all for a good cause. Finally, to know more about the French players in advertising, check out the FrenchCampCannes.
“I’LL TEACH YOU MANNERS YOU LITTLE BRAT!”: REMEMBER THAT?
It probably happened to you at some point in your childhood. However, not everyone remembers their lessons, notably on common courtesy in public transportation around pregnant women. Obviously it would be nice to give them your seat… To remind users of this, South Korea just launched the « Pink light », which every pregnant woman can clip onto her things… It’s sad it’s come to this! To understand the system, click here.