The group

Our mission: to help our clients become leaders
thanks to the power of media and digital.

Since the inception of our agency, we have had a strong ambition : to accompany companies and brands both from their launch and to gain market share, and for us to become a leading player in marketing services.

While at first we were exclusively concentrated on advertising strategy and optimising media buying, we have moved forward to develop high value marketing consulting services such as organic search, a strategic challenge for brands, or the creation of communications tools.

Our company culture is resolutely oriented towards results and efficiency. ROI is in our DNA. Our consultants can bridge the gap between technology and new media to broaden our field of action towards brands’ marketing teams.

Our Agencies

  • My Media
    media agency

    My Media, the leading independent media agency

    Our watchwords: proximity, reactivity and efficiency
    With an overall purchasing volume of more than 700 million euros and a gross margin of 10 million euros in 2012, My Media is now the leading French independent media agency, enjoying the market’s fastest growth rate in 2012.
    In just eight years, the agency has won over numerous advertisers in every field: Système U, Feu Vert, The Phone House, Pizza Hut, Velux, My M&M’s (Mars Group) and, more recently, Sixt (with a budget of 16 million euros).
    The agency has also become the go-to agency for e-businesses and pure players. Since 2009, My Media has been particularly successful in launching many participants in the new economy, such as Zalando, Trivago, Groupon, Edarling, Lelynx.fr and Mister Spex.

    With our proven media expertise and highly-qualified staff, we can mobilise all our live resources to optimise your media investments, as well as sharing our ideas and pooled experience to help you construct your marketing plan.

    Our areas of expertise

    • Media strategy and media planning
    • Purchasing offline ad space: TV, Radio, Press, Display, Cinema
    • Purchasing online ad space: display (CPM, CPC, CPL, CPL), SEM / SEO, RTB, e-mailing, affiliation
    • Digital strategy
    • E-business strategy
    • E-reputation
    • Community management
    • Paid referencing audits
    • Managing and driving affiliation programmes
    • Ergonomic audits
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  • Eggs
    advertising agency

    Eggs is My Media’s integrated advertising agency.

    The Eggs team brings together advertising professionals and digital experts under one roof.

    This means we can offer advertisers all the creative, strategic and innovative tools they need at a one-stop shop for expertise in all areas of communication: ad creation, buzz marketing, websites, event planning…

    Eggs now numbers 15 staff and our client list includes such major player such as Orange, Areva, Le Coq Sportif, Sofinco, France 4, MTV, La Poste, Warner, Nexity, NRJ Mobile and Primagaz.

    With our staff’s dual expertise and experience, Eggs can offer the best in copy strategy and digital creation in a single package.

    Expertise:

    • Positioning, communication plans
    • Print, audio-visual and digital ad creation
    • Web site creation
    • Buzz marketing
    • Event management
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  • Search Foresight
    SEO

    SEO & Inbound Marketing

    Search Foresight works with clients to enhance their website’s natural traffic. Our expertise covers every aspect of “inbound marketing”: SEO of course, social network optimisation, local referencing, website and mobile app referencing, e-reputation management…

    Our team is composed of qualified consultants with particular experience in strategic brand management and major accounts facing complex challenges:

    • Multiple country / language versions
    • High-audience sites and pages
    • Complex technical platforms

    Our consultants are equipped with all the tools and solutions to facilitate the technical integration of our recommendations into all types of platform, framework or CMS

    Search Foresight has an unrivalled wealth of technological expertise in the use of automatic language processing and computational linguistics for building audience.

    Our services:

    • SEO / Natural referencing
    • In-depth audits
    • Web crawling and log analysis
    • SEA strategy (with My Media)
    • SMO / Social Media optimisation
    • Mobile referencing (websites and apps)
    • Netlinking
    • Platform, framework and CMS optimisation
    • Project management and support for website migrations
    • Strategic consulting
    • Multiple language and country management
    • Referencing training
    • Reporting and advanced dashboards
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  • GéoVista
    local media

    GéoVista: making proximity work for you

    GéoVista recommends and directs media plans for clients using a dual approach to proximity: geo-localisation and affinity with a given target.

    The agency is made up of experts in both media and geo-localisation. GeoVista’s staff are dedicated to developing media planning solutions for advertisers looking for better visibility within their communications territory.

    GeoVista’s team responds to two different challenges in the search for proximity:

    • For point of sale networks wishing to break out of their catchment area: achieving better territorial targeting
    • For institutional advertisers: using socio-behavioural analysis to expose a target to the chosen message in the most efficient way

    Many advertisers have already put their trust in us, including Eco-Emballages, l’UIMM, Unibail, Castorama, Quick and Mikit.

    Our expertise

    • Finding the Media Mix with the highest impact on targets and/or points of sale,
    • Factoring in all locations visited and shopped at, as well as the characteristic tactical media corresponding to a very specific target,
    • Factoring in surf media, tracking and personal digital devices,
    • Constant monitoring, anticipating trends and pioneering new solutions right up to shop doors, homes and media paths.
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  • ROIK
    media agency

    A skill well-known by the biggest actors of e-commerce

    RoiK is a team of media experts that are business oriented and focused on their clients objectives and expectations. RoiK experts are media strategist and media buyers, concerned about the maximizating clients purchase power and benefits, in terms of brand awareness and image.

    Each media is specific and offers several communication supports. Specific features such as target group, costs, formats, calibration and sequencing of media action, new media, complementarity and opportunity… Through the complexity of media, RoiK gathers all of the useful skills and guides the client through media strategy and media buying.

    Voir le site.

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