Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 36 – 2013
AND THE BONUS NUMBER IS… TF1
France 2 will no longer be broadcasting the lottery. The Française des Jeux has decided to hand over the rights for the loto and Euromillions to TF1, which used to air them. According to TV Mag, the Française des Jeux wants to reach a larger and younger demographic. Indeed, the company wants to reverse the drop in lottery tickets by attracting more 25-45 year olds. A tough blow for France Televisions which is losing a major partnership with one of its biggest advertisers, although the Française des Jeux did confirm it would continue its advertising partnerships on the public channels.
DRIVEN BY PATRIOTISM, HE BUYS THE RIGHTS TO A FOOTBALL MATCH FOR HIMSELF
« Passion gives the irrefutable arguments to overcome obstacles. » This quote from Antoine Riboud (founder of Danone) seems to apply perfectly to David Feeney, a passionate fan of the Irish football fan.
This Irishman, living in Australia, didn’t hesitate to shell out several thousand euros to purchase the rights for the World Cup qualifier between Ireland and Sweden. When he realised that no Australian channel would be airing the match, he decided to buy the rights for himself, going so far as mortgaging his house. Let’s hope he managed to stay up all night as the match started at 4 :45 am in Australia.
The TV season has barely started and already one program has succombed in the ratings war. Jean-Marc Morandini’s new talk show, #Morandini : TV – People – Buzz, was abruptly cancelled by NRJ12. Indeed, in the very competitive access-prime-time slot, #Morandini was supposed to reach at least 300 000 viewers. However, in 8 airings, the show already slipped from 296 000 viewers to a paltry 109 000, a dismal score that forced the channel to react quickly. Of course, the return of « C a vous » on France 5 and « Touche pas a mon poste » on D8 make this strategic time slot very difficult for new programs. The host will however continue to man the prime time show « Crimes » on the channel.
TF1 REWARDED FOR THE VOICE
Last Thursday, the 15th Media Grand Prize Awards, organised by CB News, took place. This year, the top slot went to TF1’s hit show, The Voice. The program won notably the Grand Prize, which usually goes to a publisher or media group. The musical contest also won « Best Variety or Entertainment Program » and « Best Multi-device program or media. » The evening was also good for Arte which won « Best Channel » and for D8 with the award for « Best Launch or Relaunch. »
ARTHUR PROPOSES A MERGER BETWEEN « OUI FM » AND « LE MOUV »
During the press conference for Oui FM’s new season, Arthur, who has owned the station since 2008, made an overture towards public station Le Mouv. According to Les Echos, the TF1 host proposed to merge the two stations to benefit from the public station’s 32 frequencies in France (Oui FM is only broadcasted around Paris). This would be a public-private partnership like Gulli’s (co-owned by France Televisions and Lagardere) which does seem feasible from a legal standpoint.
Web and mobile
MICROSOFT BUYS NOKIA
It was the major business headline on Tuesday, Microsoft is buying the phone division of former Swedish leader Nokia. It is 7,2 billion dollar operation, or 5,4 billion euros. The two companies had already closely collaborated on the Nokia Lumia, one of the few smartphones running on Windows Phone. The acquisition is part of Microsoft’s goal of offering devices coupled with its software and servies. It is the second largest acquisition from the Redmond giant after the purchase of Skype in 2011 for 8,5 billion dollars.
Ads and Brands
THE LAST INTERVIEW OF YOUR LIFE
Hidden-camera styled ads have become LG’s signature to promote its HD screens. This time, the manufacturer tricked people during a job interview.
The window was replaced with an LG screen, which seems innocuous enough, but the candidate’s heart rate soars when a meteor crashes into the city. To understand this better, check out the video : LG Ultra HD TV – Ultra Reality
SNICKERS, GREMLINS AND CHANTAL GOYA
Snickers has just launched a new ad : You’re not yourself when you’re hungry. The idea is simple with people not being themselves when they’re hungry, notably turning into Gremlins.
Behind this original idea, the Mars group coupled its ad with a making-of video. Indeed, the shooting crew was invaded by children’s singer Chantal Goya and her universe…
Making-of: Snickers Gremlins with Chantal Goya
Two very funny videos which leave us with a simple message : when you’re hungry, grab a Snickers…