Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 42 – 2013
D8- D17 AND W9-6TER : TWO NOW INDISSOCIABLE COUPLES
Starting in 2014, ad buyers won’t be able to buy spots on D8 without integrating D17, the same going for W9 and 6Ter. While on D8 and D17, this will only apply to prime-time spots, on W9 and 6Ter, 90% of the ad breaks will be sychronised. For both saleshouses, the objective is to upsell the smaller channels and therefore increase their revenues.
THE NATIONAL MEDIAMAT WILL INTEGRATE 4 NEW CHANNELS IN 2014
HD1, 6Ter, RMC Découverte and Numéro 23 will be integrating the daily minute-by-minute ratings measurement by Mediametrie, starting December 30th, 2013. The 4 new channels will be joining TF1, France 2, france 3, Canal+ (en clair), France 5, M6, Arte, D8, W9, TMC, NT1, NRJ12, France 4, D17 and Gulli. L’Equipe 21 and Chérie 25 will be sticking for now to Mediamat’s bimonthly quarter-hour measurement.
AMERICAN FOOTBALL, GEEKS AND THE VOICE ARE THE MOST EXPENSIVE PROGRAMS IN THE USA
Adweek has published a ranking of the most expensive ad breaks in the USA, outside of the SuperBowl. The most expensive breaks are in « Sunday Night Football » on NBC, priced at $570 000 for a 30 second spot. « The Big Bang Theory » comes second with $326 260 per spot, followed by « The Voice » ($264 575). To see the whole ranking, check it out here : Adweek ranking
Web and mobile
FACEBOOK GOES INTO RETARGETING
Facebook has just developped its own retargeting system. The feature allows advertisers to retarget users who visited the brands’ own website or downloaded their app without completing the purchase ?download process, using banner ads on Facebook. To understand it better, follow this link : retargeting in 180 seconds
LAGARDERE DROPS SOME WEIGHT
It is now official, the Lagardère group will be selling 10 of its more than 20 maagzines. Among these, Première, Be, Auto moto, Pariscope or Psychologies. The move should result in 350 layoffs out of the 1400 employees of the group. Following this operation, Lagardère press will be divided in 5 thematic groups (upscale women’s magazines, news, general interest, entertainment and family). Lagardère Active wishes to concentrate its investments on its strongest brands like Paris Match, Télé 7 jours and Elle.
SEPTEMBER WEB RADIO RATINGS
The OJD published its web radio ratings for the month of September. The data shows that 6 239 radios out of 8 082 had more than 5 hours of listening time in September. NRJ is still far ahead with 28,5 million active sessions, followed by Cherie FM and Nostalgie with respectively 4,6 and 4,2 million listeners.
SONY’S PERFECT DAY
This blockbuster commercial comes from Sony to promote the upcoming PS4. Two gamers fight in a series of videogame-inspired scenes from FPS to racing, all the while singing along to Lou Reed’s soothing « Perfect Day » : PS4 : « Perfect Day »
EUROSTAR MAKES YOU WANT TO TRAVEL
The new Eurostar campaign features two spots, one for the French, one for the British. Whether it’s in London or Paris, your trip on a Eurostar can lead to many surprises :
– Eurostar London
– Eurostar Paris
KFC UNITES FAMILIES
KFC plays on emotion in its latest spot. A spot where a moment of father-son bonding is enabled by the american fried chicken chain : KFC