Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 04 – 2014
RETURN YOUR GUN AND YOUR BADGE
Julie Lescaut is retiring. After 22 years and 101 episodes on the air, TF1’s historic police show ended on Thursday on a good score of 7,4 million viewers, an almost 30% ratings share. Commissioner Julie Lescaut, played by Veronique Genest, entertained generations of viewers and contributed to feminizing police forces.
DISCOVERY GAINS CONTROL OF EUROSPORT
Eurosport’s capital was just acquired by Discovery Communications 11 months ahead of schedule. The American media group now owns 51% of the capital, up from 20% before, while the remaining 49% will continue to be held by TF1. The acquisition, effective from 2015, makes Discovery the worldwide leader in pay TV with close to 2,7 billion subscribers in 220 countries.
AN SEO BREAKFAST
Search Foresight, My Media’s SEO agency, is organizing a breakfast dedicated to the priorities for SEO in 2014, at the Eurosites George V with partners including Google. Experts will present the latest evolutions in organic search, helping clients increase their visibility and traffic from search engines. Among the subjects, Hummingbird –Google’s latest algorithm-, Universal Analytics, the method to circumvent ‘Not Provided’ and optimization techniques for statistical linguistics. A program rife with innovation to help and guide clients to adapt to the ever-changing web and digital technologies. To register, click here.
Web and mobile
THE END OF UGLY PICTURES ON INSTAGRAM
Pictures of vacations, landscapes or urban settings on Instagram are often mediocre at best, if not outright ugly. Going from that assessment, two young graduates of the Miami Ad School decided to select the best spots in New york and San Francisco to get the best views of the city. To see the video of this ambitious initiative, check it out here!
It’s rumored that Poles are the least smiley people. The statues in Warsaw attest to that as they don’t smile to passersby but instead have a sombre and austere look. To counter that, P&G’s Blend-a-Med brand, in collaboration with Isobar, changed their faces using a plaster cast. On top of that, an app allows users to change other statues faces on their smartphone or tablet. Smiling monument by Blend-a-Med.
EUROPE 1’S AMERICAN DREAM
The ad must have surprised more than one Washingtonian. Indeed, Europe 1 took out an ad in the Washington Post this week, before Barack Obama’s European tour. The French radio station directly reaches out to Obama to get an interview. Since he’s already tried out French fries, kisses and toast, why not try a French interview on Europe 1 ?
ONE GROUP OF MAGAZINES, 3 CANDIDATES
The 10 magazines that Lagardère Active wants to spin off have attracted a few interested buyers. The magazines in question are Auto Moto, Be, Campagne et Décoration, Le Journal de la Maison, Maison & Travaux, Mon Jardin Ma maison, as well as Psychologies Magazine and l’Union. The 3 candidates are Didier Quillot, the former head of Lagardère Active, Pascal Chevalier who is at the helm of Reworld Media and Marc Laufer, head of the NewsCo group. The firm offers have to be turned in by February 15th.
For several years, there has been a lot of criticism of excessive photoshopping in advertising. These alterations are said to contribute to an altered image of women (and even men), exacerbating teenagers’ and others’ problems with their own body image. Aerie, American Eagle’s lingerie brand, has reacted to this with a campaign focusing on natural, un-retouched women. The ads feature natural, healthy women, changing from waif-like models. The real you is sexy !
DOLLARS IN THE STREET
JCDecaux is innovating. In Australia, for the release of the Wolf of Wall Street, the outdoor behemoth did a creative campaign with an original bus stop. It features Leonardo DiCaprio, arms open while dollars fall from the sky. Nothing special yet, right? Except that the dollars are real, 10 000 total, and aren’t falling from the sky but are circulated inside the billboard. Check out the reactions of Sydney and Melbourne passersby to this original billboard !