Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 18 – 2014
EVEN MORE SERIES
Fans of TV series will rejoice. Indeed, the M6 Group just announced the arrival of 10 new series on its’ channels in the weeks and months to come. They will run the gamut of genres, from action with ‘Intelligence’, ‘Legends’ and ‘Agents of S.H.I.E.L.D.’, to drama with Alyssa Milano’s grand comeback in ‘Mistresses’, ‘Sleepy Hollow’ and ‘Scandal’ which will be airing free for the first time. Two period series will also be on offer with ‘Reign’ and ‘Velvet’. Sci-fi fans will prefer ‘The Last Ship’. Finally, ‘Witches of East End’ will start airing on 6ter on May 6th, and will regale fans of witchery.
60 YEARS OF TELEVISION
French TV has just turned 60. Paris Première has decided to celebrate this anniversary in style with 5 documentaries made in collaboration with the INA (the national audiovisual archives) which will go back on these 6 decades of TV. The 5 episodes will air each Monday in prime-time starting May 12th and will each cover a different theme. From star hosts to the joys of live TV on to politics, these documentaries, using copious amounts of archival footage, will bring a different perspective on our society’s recent history.
5 YEARS OF GRAZIA
For Grazia’s 5th birthday, the feminine magazine is revealing a new layout, the first new issue having been released on April 30th, accompanied by the hashtag #mieuxquegrazia (#betterthangrazia). The magazine is opening up to digital and is renewing itself with new sections and a new design more geared towards the new digital habits For example it is offering agif-creation competition through Tumblr. This evolution is a new example of print fully entering the digital world.
NETFLIX IS GOOD FOR MOVIES
Netflix, the American on-demand video giant, isn’t just good for viewers. Indeed, French studio Gaumont announced that it had a turnover of 33 million euros from Netflix, making the site its biggest client. While TV channels usually purchase the rights to a movie or series just for the French territory, Netflix on its end, buys them for the entire world, mechanically increasing the producers’ revenues exponentially.
Web and Mobile
FOURSQUARE CUTTING ITSELF IN TWO
After Facebook and its multi-platform strategy with Facebook and Messenger, Foursquare is also splitting its app. Foursquare will now be focused on searching and rating places, to compete directly with Yelp notably. The second app, Swarm, will be dedicated to social interaction and will continue to allow users to check-in to a location, earn badges and become mayor of your most frequented places. The new app will be available within a month.
SNAPCHAT, THE SEQUEL
Thursday, Snapchat, the app that allows users to send self-destructing pictures, sent a video to all of its users to announce the latest new features. Two important evolutions were announced. First an instant messaging service where messages delete themselves after being read, as well as the launch of a videoconferencing function between users. With this, the ambitious company will be stepping into the territory of Whatsapp, Skype and Facetime.
Coca-Cola Bangladesh started a particularly original campaign to advocate the benefits of recycling to its local consumers. The idea is simple : the famous soda brand installed very peculiar arcade machines, which only start working when you put in an empty coke bottle instead of a token. And original way to get bengladeshis to recycle and consume Coca-Cola.
PIRELLI ON WIKIPEDIA
Pirelli, the famous tire brand, the sole tire supplier of Formula 1, is reinforcing its digital presence for almost nothing by using Wikipedia to promote its brand. Indeed, by offering much higher quality pictures to illustrate articles on Formula 1, Pirelli is ensuring it has maximum visibility on the extremely visited website. A particularly smart initiative.