Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 20 – 2014
THE CUP ON EVERY SCREEN
The World Cup is nearing, and for the occasion, TF1 has decided to go all out. The leading French channel revealed last week the ambitious plan for the biggest TV and sports event of the year. Every match that TF1 will be broadcasting will be available live and in replay on every screen (TV, computer, tablet and smartphone), allowing the channel to accompany games with information during the match but also before and after. With this, there will be 4h30 of content for every game.
BYE BYE PÉKIN EXPRESS
M6’s grand adventure game, Pekin Express, will be saying its farewells at the end of the current season. After almost 10 years and as many races throughout the world, the disappointing ratings of the 2014 edition sealed the show’s fate. This year so far, Pekin Express only achieved a 9% ratings share (13% on Women Purchase Responsibles under 50). Stéphane Rotenberg, the star host of many M6 shows, also cited the very high production costs of the show.
RTL LIKES FOOTBALL
We continue talking about the World Cup, but this time on radio. RTL has decided to offer 150 hours dedicated to the competition starting with the opening on June 12th. RTL will be using prestigious football consultants to augment its offer. First, world champion Bixente Lizarazu, helped by Franck Sauzée, Vincent Guerin, Jérôme Rothen, Marc Libbra, Alain Roche or former international referee Bruno Derrien. The sports show ‘On refait le match’ (Replaying the game) will be extended everyday with the ‘On refait le Mondial RTL-L’Equipe’.
FLOWERS AND BUS SHELTERS
For the international Floralies, a prestigious horticultural event every 5 years in Nantes, the specialist of the Greater West for OOH and streetfurniture, Abri Services, made an audacious campaign. The company « vegetized » the Nantes area’s bus shelters. Some poetry, some greenery and nature never hurt while waiting for the next bus. Check out the video here.
Web and Mobile
Are you one of those people who play paparazzi with their food ? Know that now, in England, it will be possible to dine for free thanks to this very 21st century habit ! Indeed, maker of frozen prepared meals Birds Eyes has opened a restaurant in the heart of London to promote its new range of products. And if you photograph your meal with the hashtag #BirdsEyeInspiration on Instagram, you’ll leave without shelling out a pence.
Groombox, the first secure online concierge service, has just released its mobile app on the App Store, making access to the service even simpler. The concept is simple : just order the different services online : drycleaning, shoerepair, clothingadjustments and parcel delivery. Groombox comes directly to pick up clothes and parcels, and wherever you are, you can get them back withing 48 hours. A real time saver !
BMW, GREEN AND ARTY
To promote its new hybrid, the i8, BMW didn’t hold back on its communication. 3 films directed by Gus Van Sant and featuring Michael Pitt, Sam Hazeldine and Mickey Sumnerhelp the company showcase the personality and intensity of the new BMW. The powerful but minimalist spots highlight the car making it an icon. Genesis, Powerful and Attitude, three versions, three visions, one car.
GET OUT OF THE DAILY HUMDRUM
It would be nice to travel for free every now and then. The SNCF understands that and decided to focus its latest campaign in the UK on humor. In a Youtube video, the French rail service shows Londoners who have to go through absurd challenges to get a free ticket to the continent. The SNCF also accompanied the campaign with a banner campaign of pure psychological torture : to get a free ticket you have to click 1 million times on the banner or scroll it for 945 km, or the distance from London to Geneva.