Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 29 – 2014
MEXICO TAKES MEASURES AGAINST OBESITY
Mexico has decided to hit hard against obesity in the country, where it affects over 30% of children. Mexico, the biggest consumer of sugary drinks in the world has therefore decided to ban TV advertising for most highly caloric foods and drinks. For now, the ban only applies to ads during children’s programming, the measure should in the end concern a little less than half of TV ad breaks. While the measure certainly won’t please the concerned advertisers, we must applaud the initiative!
NEW PROGRAM ON TF1
Starting August 2nd, TF1 will be airing a new gameshow called « The Winner Is » in prime time. Participants will face off in singing challenges. Hosted by Benjamin Castaldi, the show will pit 2 candidates against each other, judged by a jury of 100 audience members and a music industry professional who will decide who continues in the adventure. The program will also contain some strategising as they will have to decide whether they continue or not before the results are revealed.
MOVIES NEED ORVILLE
American pop-corn brand Orville Redenbacher’s, has launched an intriguing OOH campaign. Indeed,it features movie titles with letters missing. Actually the letters that are taken out are O, R, V, I, L, L, E. The message is clear, « Movies need Orville ». The little extra of the campaign: by day, the letters are missing, but by night they re-appear in red, further showcasing the brand.
Web and Mobile
CONNECTED LENSES COMING SOON?
You have certainly already heard of Google Glass, which will probably change the way we see the world around us. But Google isn’t stopping there. It has already partnered with a subsidiary of Novartis, Alcon, specialised in ophtalmology to develop smart lenses which would help both diabetics and people suffering from far-sightedness. For now, the goal seems medical, but it can’t hide Google’s probable true intentions, most likely applying this technology for the masses!
THE BIGGEST BURGER
Burger King France’s new Instagram account is making waves. For its launch, the American fast food chain which is opening a few restaurants in France, has created the biggest virtual burger in the world, with over 50 steaks, which you can see on the brand’s Instagram account. To celebrate the event, Burger King has also promised one of the people who liked the first piece a voucher for 50 Whoppers!
FREE PUBLIC TRANSPORTATION
Greenpeace has launched a useful initiative in Moscow to incite people to use public transportation, specifically the subway. The NGO has created the « Ecocard », a business card which turns out to be a subway pass for 20 to 60 trips. A good way to make employees and their contacts use the subway to preserve the environment.
CADBURY KNOWS YOUR TASTES
In Australia, Cadbury, the famous English chocolate brand, launched a fun special operation, with a kind of vending machine dubbed the « Joy Generator » in the middle of Sydney. The gimmick is that it allows people to get free chocolate based on their social profile. To get precious social data, the brand asked people to connect to their Facebook account to offer the chocolate that best fit their personality. A good idea that brings out our chocolate craving!