Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 50 – 2014
TF1 OPPOSES REFORMING THE MEDIA CHRONOLOGY
The CNC (France’s National Center for Cinema) is considering reforming the chronology of media (the timeframes when movies can be released on a given media), notably by reducing the window when SVOD services (Netflix, CanalPlay…) can air films from 36 to 18 months after the theatrical release. TF1′s President, Nonce Paolini, is firmly opposed to any adjustment on this subject. Free-to-air channels currently have to wait 22 months to broadcast a movie, and according to TF1, their ratings would be penalised by a prior airing on SVOD. At the same time, TF1 desires a revision of its obligations of movie financing.
TV IS DOWN, DIGITAL IS UP
The CSA has published its Observatory of Households’ Audiovisual Equipment for S1 2014. According to the report, the percentage of French people who own a TV dropped in the first 6 months of the year by 1,4 points. With 96,7% of households equipped, TV remains the first screen owned before computers (80,3%), smartphones (59,3%) and tablets (32%). Find out more with the press release (in French).
ALWAYS REINVENT YOURSELF
Le Monde celebrated its 70th anniversary this week. To pay hommage to decades of journalism, the daily chose the message « Always reinvent yourself ». A way of illustrating the many mutations that press has seen including the current digital revolution. The newspaper is proud of the continued increase in digital subscriptions. You can dind some of thearticles published for the occasion as well as a series of photos modestly titled « You’re not serious when you’re 70« .
Web & mobile
THE YEAR IN SEARCH
Each end of year is a good occasion for different retrospectives of the year. YouTube, Facebook and Twitter already gave us theirs. It is now Google’s turn to give us its most searched items of the year. From sports to celebrities to science… our billions of search requests allow Google to show us the people and events that made the year in a video and on its site. In France, the top 3 searches of the year were Julie Gayet, Nabilla and the World Cup. Worldwide, the top 3 is made up of Robin Williams, World Cup and Ebola.
AN AGENCY TO SIMPLIFY THE GOVERNMENT’S INITIATIVES
Axelle Lemaire, State Secretary for Digital, announced the creation in 2015 of a French Agency for Digital. This new agency’s mission will be to head several major projects including the development of France’s tech sector in France and abroad, the development of very high speed broadband throughout the country, and developing dedicated uses of digital technology to help citizens access the French administation.
SPEND A NIGHT IN A DEPARTMENT STORE
After Ikea, KLM and the Chenonceau castle, it is now the Galeries Lafayette’s turn to become an Airbnb host. The department store is offering 6 people the chance to sleep under its historic dome, not just any night… the night before the start of the Winter Sales! Among the perks? A personal shopper, access to the collections before opening time and a 200€ voucher for the store. You can register here until December 28th by explaining why you (and no one else) should get to live this exclusive experience.
IT’S YOUR MOTHER…
Oh, the wonderful winter, with the holidays, the first snows, gifts… but also the cold, the flu… It’s hard avoinding being sick during this time of year. Fervex, a medication against flu symptoms released (a few weeks ago) a very quirky spot playing on people with a cold and horror movie clichés. On that note, we wish you a very happy holiday season without being sick!