Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 19 – 2016
FRANCE TELEVISION : LAUNCH OF ITS SVOD OFFERING ON MARCH 31ST, 2017
The public group will be positioning itself as well in the increasingly competitive and dynamic market of SVOD (subscription VOD). This decision is linked to the slew of reforms set up by Delphine Ernotte since her arrival at the helm of the group, with the stated goal of finalising the public channels’ overhaul by 2020. For more details, click here.
LAUNCH OF AN INTERACTIVE SPACE FOR THE CANAL+ GROUP’S CHANNELS
D8, D17 and i-Télé are partnering with Dailymotion (also part of the Vivendi group), to launch an interactive micro-blogging space between journalists, hosts, guests, and viewers. This space, the «DailyTweetRoom», is launching this Monday, May 9th. Will it be able to attract viewers, especially for iTele as the news channel is lacking in ratings? For more details on this new platform, click here.
3rd EDITION OF THE MEDIAREPORT : 7 NATIONAL DAILIES BENCHMARKED AS BRANDS
Mediareport’s promise? To evaluate the national dailies using a global approach, not only taking into account the total paid circulation, but also their online audience on the web and in their apps. For the latest period studied, Q4 2015, Le Monde saw the highest growth (+42%) with 5,4 million readers. L’Equipe on its end, gets the highest readership with 6,3 million readers. For the full results, click here.
HOW IS FRENCH CINEMA RIGHT BEFORE THE START OF THE CANNES FILM FESTIVAL?
Even though they are slightly down (-1,8% vs 2014), ticket sales in France are again above the 200 million mark, for the 6th time since 2005. On average, French moviegoers 6 years and older have gone 5,3 times to the movies last year. Surprisingly though, people over 60 are the ones carrying the industry with 6,7 tickets per person, making them the biggest theater-goers. French movies on their end generated 35,5% of tickets in 2015. For more key figures on movies in France, click here.
Web & mobile
5 TV WEBSITES AMONG THE HIGHEST ONLINE VIDEO RATINGS IN MARCH 2016
While YouTube (23.7 million UVs in March), Facebook (15.9 million) and Dailymotion (6.2 millions) continue to lead the ranking, TV channels also got good results regarding their online ratings in March 2016. France Televisions (4.4 million) is ahead of MYTF1 (4.3 million) in 4th place. A little bit further down come BFM TV (2.2 million), Canal + (2.1 million), and 6Play (1.8 million). This shows the strong position of these sites in the French online video landscape. Click here for the full ranking.
SKōP, THE MAGAZINE THAT ALSO PAYS ITS READERS!
At the crossroads of two trends, Skōp is a new digital-only magazine where authors share 90% of their advertising revenue with their readers. The idea is between the collaborative economy and the expectation for press quality (see the overhauls of several magazines this year and the trend towards more upscale content or more affirmed editorial positioning). In this case, the sharing of revenue allows not only to associate readers with the magazine’s editorial stance and its content quality but also entices them to viralise the content. Click here for more details.
WHO DID YOU DRINK WITH ON MAY 3RD?
For the world freedom of the press day, “Reporters without Borders” reminded us of the mediocre level of press freedom in several countries. Some of these countries, including Russia, are nonetheless fully integrated in the world community and its diplomatic events: something the raised champagne glasses remind us of. For more details on this campaign, click here.
IKEA : FROM THE KLEENEX FURNITURE TO THE STEEL RECEIPT, QUALITY GUARANTEED !
The Swedish furniture behemoth, synonymous with 1st apartments or even after, is insistent on the quality of its furniture. So, to focus on the 25 year warranty on some of its products, it created a classy and indestructible receipt: made out of steel, it will help you make any complaints for at least 25 years! For more details on the operation, click here.