Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 24 – 2016
EURO OPENING ENTHRALLS VIEWERS!
France opened the festivities on Friday night with the first match of the Euro 2016 against Romania. The match ended with a last minute victory for Les Bleus (2-1)! It was also a good night for TF1 with over 14,4 million viewers for a 54,8% share on 4+. At the end of the game there was even a peak at 16,5 million viewers. This is by far the biggest rating of the year for French TV, and the best ratings for a Euro opening match since… 1996!
ARTHUR IN TROUBLE FROM FIVE TO SEVEN
It was the first week of Arthur’s new daily show on TF1, Cinq à Sept, and a poor week it was: a slow start on Monday (1,304,000 viewers, far from the channel’s norms in the timeslot) and a continued decline in ratings, going even under 1 million viewers on Thursday, with only 904,000 viewers, beaten by France 3 and M6. Despite a slight uptick on Friday with a Euro 2016 special show, next week’s results will be closely watched.
NO ALLIANCE BETWEEN CANAL+ AND BEIN
With stiff competition on sports’ rights, cinema, series and its news channel, Canal+ suffered yet another blow this week. Indeed, the Competition Authority rejected its planned partnership with beIN. Vivendi had planned to become the exclusive distributor of beIN to help the group regain subscribers. The partnership planned for 400 million euros per year for beIN, with the goal of bringing part of the sports channel’s 2,5 million subscribers towards Canal+’ own offers.
JCDECAUX BRINGS FREE WIFI TO THE CHAMPS ELYSEES
Since June 9th, JCDecaux has been providing free wifi to the “prettiest avenue in the world”. In a contract with the Champs-Elysées committee, the free service is entirely financed through advertising. UnionPay International (a Chinese credit card company) is the first advertiser to sponsor the service with a site covering of the homepage and banners for the brand on the portal. The public space is connected thanks to JCDecaux’ billboards on the avenue, while the company already manages the Parisian airports and Metrobus equipped the shuttles to the airports a few months ago.
IN 2018, HALF THE WORLD POPULATION WILL USE THE INTERNET
According to eMarketer, in 2 years, half of humanity will be using the web at least once a month. Currently in 2016, the share of web users is estimated at 46,8%. By 2018, it will go up to 51,1% and even reach 55% by 2020, meaning more than 4 billion monthly internet users. Mobile continues to show dynamic growth, and the share of smartphone users is expected to increase by 10 points by 2020 to 57,5%.
FROM AMATEUR TO ZLATAN
Parisian football fans remember that difficult moment when Zlatan decided to leave PSG. The Swedish player is back on the scene, not to announce his next transfer… but to present his sportswear brand, simply named A-Z. After intense teasing, saying “I’ll make an announcement on June 7th”, the brand launched in an abandoned warehouse in Paris, with all the press invited, and livestreaming of the event on Facebook. Check out the promotional spot which is, as usual with Zlatan, filled with humility.