Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.
week 31 – 2016
THE NEW REALITY DOC ON M6: IN POOR TASTE?
On Wednesday, August 17th, M6 will be airing the two first episodes of its new program, eloquently titled: « La Rue des allocs », adapted from the British program Benefits Street. Much like the program aired from 2004 in the UK on Channel 4, the reality doc will follow the daily lives of the neighborhood of Saint Leu in Amiens. Their specificity that warrants such attention? They all live with less than 1 000€ a month, having to pile up debt and work several menial jobs with ungodly hours to survive. The original British program met with resounding success with up to 6.5 million viewers per episode. It was also very controversial as it aired just when British MPs were debating a reform of the British social system. To be continued.
THE (FORMER) HOST OF THE GRAND JOURNAL IN CANAL+’ CROSSHAIRS
The split with Maïtena Biraben does not seem amicable after the host left the program this June after just one season as she picked up hosting duties at the last minute last summer. Her quick arrival had granted her a new contract as she had joined the premium channel in June. Her contract notably planned for substantial compensation if she was fired, a compensation the channel is now refusing her, claiming she was fired for “serious offence” in her work. . Click here to find out more.
Web & mobile
POKEMON ALERT! A HISTORIC SHOCK FOR THE GAMING WORLD!
Have your loved ones been walking around zig-zagging for the past few days? Their eyes stuck on their phones? No they don’t have balance problems or eyesight issues, they’re just hunting for Pokemon. To understand the craze around this app, click here before reading the rest of the article.
Officially launched in France on July 24th (a bit after other countries), the app has completely overtaken Candy Crush, which had been the undisputed casual game leader for the past few years. Even more notably, this Pokemon madness is a boon for Drive-to-store: with several operations from Monoprix, Boulanger, Franprix, Leclerc, But. Now go back to the link from above. Did you see the difference? Do you get it now? Even the French police thought it was necessary to remind people of some elementary safety rules!
NEWS DROPS WHEN FUN INCREASES: WE COMPENSATE TOUGH NEWS WITH VIRTUAL ENTERTAINMENT?
That is the main result of the latest survey of online video (desktop) by Médiamétrie for the month of June: 21% of web users 2 and up watched an entertainment video, especially 25-34 yo (1.3 million) and ABC1 (2.6 million). As for websites, Snapchat gained 3 million unique visitors, surpassing Orange, while news websites are going down (Le Figaro 30th website and Le Monde 23rd). Overall, 56% of French people watched at least one video online, favoring shorter formats (2min16). For the full results, click here.
SOUS LE SIGNE DE POKEMON
The news continues to be alarming in France and abroad, with war still rampant. Among all the creations surrounding the launch of Pokemon Go, this one got our attention: the grail isn’t a fire or water Pokemon, but simply a house to live in or a book in a school. This idea for an outdoor campaign was imagined by Syrian designer Saif Aldeen Tahhan.
MELTING POT ON THE MENU OF THE GOOGLE TRANSLATE POP’UP RESTAURANT IN NYC
Are you going on vacation or just getting back from it? You are or certainly will be very thankful for Google Translate which helps you understand your restaurant menu abroad! The app launched a temporary restaurant in New York where, for 5 days, 18 chefs from all backgrounds and origins cooked multi-cultural menus. What a fun way to celebrate the famous “melting pot” at the heart of American mythology. As the menus kept the language of the dishes, customers had to use Google Translate to understand the menu! Click here to discover #EveryoneSpeaksFood.