My Ramdam

Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.

05
Sep

My Ramdam by My Media # 276

week 32 – 2016

Television

OPENING CEREMONY OF THE RIO OLYMPIC GAMES
The 31st Olympiads opened at the legendary Maracaña stadium in Rio de Janeiro. The ceremony, broadcast on France 2, was watched by 1,6 million viewers (26% share) in France, much lower than the 8,7 million who had watched the London 2012 opening ceremony, also due to a much later broadcast for the Rio ceremony due to the time difference. Let’s forget a bit the controversies surrounding the Olympic village, the Brazilian presidency or the Russian delegation! France Télévisions, which acquired the broadcast rights (alongside Canal+) has gone all in to cover the event with prestigious commentators like Laure Manaudou, director Elie Chouraqui, ex-football star for PSG Raï or athlete Stéphane Diagana, united to cover these 1st Olympic Games in South America. For more details on France Télévisions’ coverage, click here.

DISNEY ON FRANCE TV IN THE FALL
France Télévisions will be able to broadcast programs from the famous American studio from September 2016 to September 2019. As soon as September 3rd, France 5 will air “Doc McStuffins” or the “Mickey Mouse Clubhouse” (already aired on M6). Brand new exclusives like “The Lion Guard”, a spin-off of “The Lion King” will be coming shortly as well. Click here to find out more.

Digital & Business

LIKE SNAPCHAT, INSTAGRAM LAUNCHES ITS STORIES…
The photo sharing app Instagram (owned by Facebook) has recently introduced a new feature with its “stories.” Does the name ring a bell? Of course, as it is a copy of Snapchat, the other visual media sharing app which remains hugely popular among the younger  generations. As a reminder, the “story” allows users to publish photos or videos temporarily as a sequence. Recently it has become a new vector for advertising on Snapchat. Will Instagram follow the same path? Which network will win the story battle? Click here to find out more.

CLOSED FOR BUSINESS: GOING BACK ON THE END OF DE TAKE EAT EASY
The Belgian Uber of food delivery has shut its doors. It all ended on Juy 26th. While the sector seems to be in a boom phase, what happened to the company? The simple answer is that there was intense competition to dominate different cities between Take Eat Easy and its competitors, the German Foodora and the English Deliveroo. This war for market share was won betting on growth over profitability, a war Take Eat Easy lost as its investors left the table… For more on the model of these start-ups, click here.

Advertising

THE CITY INSPIRED BY THE OLYMPICS IN RIO
When scaffolding becomes art: to celebrate the sporting event, artist JR imagined athletes over buildings with metal structures and veils. See the great installations below!

H&M AND THE OLYMPICS (AND THE KARDASHIAN) WITH CAITLYN JENNER
The Swedish fashion brand has launched it sports line. To incarnate the collection, H&M chose Caitlyn Jenner, a fascinating athlete who won the gold medal in the decathlon 40 years ago at the 1976 Montreal Olympics. Back then she was still a man (William Bruce Jenner) beat the world record in the event 3 times, before becoming a woman named « Caitlyn » after going through a sex change last year. The sports collection is simple and efficient, showcased in a very pretty spot featuring other extraordinary athletes, such as Chelsea Werner, a gymnast with Down Syndrome. Click here to find out more on the collection. And click here to watch the H&M For Every Victory spot.