My Ramdam

Media Technology Marketing.
Every week, a recap of the latest news in media,
new technology and marketing.

05
Sep

My Ramdam by My Media # 278

week 34 – 2016

Television

THE LOVE STORY BETWEEN TV AND FOOTBALL COMING TO A HEAD?
After a spring that was marked by Canal+’ repeated attempts to acquire the exclusive distribution rights for beIN Sports (in the end, the anti-trust authority refused the principles of the agreement), a new player has entered the fold: SFR. The telecom operator just signed an agreement with the Qatari channel, giving SFR and Numericable subscribers access to beIN Sports as well as a dozen home-made sports channels. This latest news shows further the extent of the telco industry’s desire to become inescapable players in content. To better understand the stakes of this transformation, click here. You can also click here to find out more about the SFR Sport offering.

THE DAY AFTER FOR SAINT-LEU’S BENEFITS
M6’s new reality-doc « La Rue des Allocs » (adapted from the UK’s Benefits Street, see Ramdam #275) reached a 9.5% share in prime time last Wednesday for its first episode, going up to 12.8% in the second half, for an average of a little under 2 million viewers. It is a relatively modest premiere, but a massive bad buzz for the channel. Between the reactions of inhabitants of Amiens (where the show was shot), to those of Minister for the City Patrick Kanner, the CSA (France’s audiovisual regulator) announced it was opening an “inquiry on the program”. The controversy has officially begun.

Digital

AFTER THE LINKS BETWEEN TELCOS AND CONTENT, LET’S TALK ABOUT TELCOS AND OTT
The asymetry of treatment in terms of security and data privacy is beginning to bother some. Indeed, the question is about the rules that Telcos have to respect while OTT services like Facebook’s Whatsapp messaging app or Skype do not, all thanks to the European ePrivacy Directive (2009). Indeed, in the end these services are identical to those provided by telcos: enabling to write and speak to one another. The European Commission has decided to take action (see also the case of Twitter moderation) to have a closer eye on OTT services. It is also a sign of OTT services’ power and how they are threatening traditional telco’s business… To be continued.

[1-1] FOR AD-BLOCK PLUS VS FACEBOOK
Just last week, it seemed like clear blue skies for Facebook (see Ramdam #277). However the Ad-Block Plus community quickly found a workaround, already providing code allowing it to block Facebook’s new ad delivery system. « It’s a game of cat and mouse » between Ad-Block Plus members and the biggest social network in the world: or an invitation to check some ambitions at the door… even for the biggest and baddest! Click here for more details.

Advertising

ALWAYS MORE FROM YOUR PIZZA WITH PIZZA HUT !
Mixing it up in the dough or with new flashy toppings is pretty basic: anyone can so it at home with a bit of effort (and varying results). Pizza Hut is offering more, thanks to the cardboard box the pizza comes in, something you don’t get with homemade pizza. After bringing the pizza box projector to Hong Kong last spring, now Pizza Hut is showcasing the pizza box mixing table. Clever! Check out a demonstration in this video.

PepsiCo TWISTED BY SumOfUs
It is reminiscent of the nineties with the model in a white bodysuit and frayed jean shorts, a clear callback to the classic TV spot featuring Cindy Crawford. However, in this copy of the original spot, the transparent Crystal Pepsi becomes brown, viscous, denouncing Pepsico’s heavy-handed use of palm oil. To see the organization’s parody, click here, while the original spot (with Cindy Crawford) is right here.